Rachel Yoonjin Kim
Product Designer

💼 Experience

Birdview
(Service: Hwahae)

Sr. Product Designer
2021.01 - Present

Currently working at cosmetics ingredient analysis and review App, HwaHae as a Sr. Product Designer responsible for UX and interface design of the entire product.

Main Projects:

  • Ingredient Search Optimization: Implemented trending search keywords, theme-based ingredient search, enhanced ingredient search home and results page

  • Product Discovery Optimization: Proposed and implemented a UX strategy to unify product and item exploration experiences

  • Sample Trial Experience: Launched a new service allowing users to try cosmetic samples before purchasing full-size products

  • Product Detail Page Integration: Unified previously separated product and item detail pages into a single integrated view

  • Search Enhancement: Included Hwahae Shopping products in search results to increase product exposure

  • Skin Concern–Based Recommendations: Implemented a recommendation tab to help users discover products based on their skin concerns

  • Coupon System: Introduced “My Coupon” and targeted coupon features to support personalized promotions

  • Estimated Final Price Display: Added estimated final price calculation using applicable coupons on product pages to increase purchase attempts

  • Simplified Payment: Implemented easy payment methods to reduce drop-off during the checkout process

  • UX Evaluation & Insight: Conducted a full UX evaluation of the Hwahae service to identify usability issues and derive actionable insights aligned with business OKRs

Weverse Company
(Service: Weverse, Weverse Shop)

Product Design Part Leader
2020.06 - 2020.12

Sr. Product Designer
2018.06 - 2020.06

Managed Product Design Part, led UX and interface design for Weverse and Weverse Shop platform as an initial member.

Main Projects:

  • Weverse Platform Launch: Contributed to building and launching a global fan community platform as an initial member

  • Weverse Shop Launch: Led design for a global fan commerce platform from service planning to launch as an initial member

  • User Profile: Designed the user profile experience for Weverse

  • Threaded Comments: Led the end-to-end UX for threaded comment functionality in community posts

  • My NX: Led the design of personalized experience feature for Weverse Shop

  • Fan Club Membership: Contributed to designing the fan club membership flow for exclusive artist memberships

  • Weverse Design System (WDS): Participated in building and evolving the Weverse Design System for cross-platform consistency

DAILY
(Service: DailyHotel)

Product Designer
2016.04 - 2018.06

Contributed to scaling booking platform for fine restaurants and hotels in South Korea.

Main Projects:

  • Post-Event Survey Enhancement: Led end-to-end redesign of post-booking survey experience

  • Search Flow Optimization: Led redesign of hotel and restaurant search flow for improved discoverability

  • Enhanced Booking & Reservation Related Features: Designed key user flows including list, product detail, checkout, and my reservations

  • Loyalty Program & Home 2.0: Contributed to the launch of loyalty program and home screen redesign

  • Contributed to building Design System

Vingle

UI/UX Designer
2012.07 - 2016.03

Conducted UX and visual design for interest-based global community platform, Vingle as an initial member.

Main Projects:

  • Vingle 1.0 to 3.0 Renewal: Led design of major renewals of web, mobile web, android, and iOS app

  • Enhanced Major Features: Contributed to design of Card Editor, Messaging System, Community, Feed, User Page, Collections, and vertical apps

  • Branding: Responsible for designing Brand Identity (CI)

💡 Skill Sets

Design

<Diverse Industry Experience>
In-house platforms across online communities, travel & accomodation, commerce, entertainment, and beauty.

<End-to-End Product Development>
Experience launching new platforms (Weverse, Weverse Shop, Vingle), enhancing core features (DailyHotel), and modernizing legacy systems (Hwahae).

<Global Product Design>
Built and operated global services in 26 languages, with experience in translation workflows and multilingual optimization.

<Data-Informed Problem Solving>
Defined problems using qualitative and quantitative data, and validated hypotheses through A/B testing to drive product optimization.

<Design Skill Set>
UX strategy, UX design, user testing, prototyping, and visual design.

Tools

Figma, Protopie, Google Analytics, Redash, Confluence, JIRA