Rachel Yoonjin Kim
Product Designer

💼 Experience

Birdview
(Hwa Hae App)

Sr. Product Designer,
Commerce Squad
2021.01 - Present

Currently working at cosmetics ingredient analysis and review App, HwaHae as a Sr. Product Designer responsible for UX and interface design for Commerce Squad.

Main Projects:

  • Conducted revamping two separate product and goods detail page into one unified page for CVR uplift
    (상품조회 및 구매전환율 상승을 위한 분리된 제품과 상품 상세를 하나의 통합된 화면으로 개편)

  • Conducted showing available shopping results in Search feature to increase goods view rate
    (상품조회율 상승을 위한 검색화면 내 화해쇼핑 가능 상품 검색 기능 도입)

  • Launched suggestion on help finding the right beauty product based on skin concerns inside Shopping Tab to increase goods view rate
    (상품조회율 상승을 위한 쇼핑탭 내 고민해결템 탭 런칭)

  • Conducted various coupon related projects (Launched Coupon Box, Targeted Coupons, Showed estimated total order cost up-front using coupons)
    (구매자수 증대를 위한 쿠폰함 및 타케팅 쿠폰 구축, 구매시도율 상승을 위한 쿠폰을 활용한 상세화면 최종 구매 예상가 노출)

  • Conducted adding easy payment methods to lower dropoff in Checkout page
    (구매이탈율 감소를 위한 간편결제 도입)

  • Led UX Evaluation to figure out actionable insights to optimize shopping experience by help building UX strategies corresponding to business OKR.
    (비지니스 OKR 달성을 위한 UX 전략을 세우기 위해 쇼핑 경험 최적화를 위한 문제점 분석 및 실행 가능한 인사이트 도출을 위한 서비스 UX Evaluation 실행)

Weverse Company

Product Design Part Leader
2020.06 - 2020.12

Sr. Product Designer
2018.06 - 2020.06

Managed Product Design Part, led UX and interface design for Weverse and Weverse Shop platform as an initial member.

Main Projects:

  • Contributed to building and launching global fan community platform, Weverse as an intial member.

  • Conducted to building and launching global commerce Merch Platform, Weverse Shop as an initial member.

  • Contributed to User Profile for Weverse

  • Led Threaded Comments Feature for Weverse

  • Led My NX Feature for Weverse Shop

  • Contributed to building Fan Club Membership Flow for Weverse Shop

  • Contributed to Weverse Design System (WDS)

DAILYHOTEL

Product Designer
2016.04 - 2018.06

Contributed to scaling booking platform for fine restaurants and hotels in South Korea.

Main Projects:

  • Led redesign of Post-Event Survey

  • Led redesign of Search Flow

  • Responsible for Hotel/Restaurant Lists, Booking, Checkout, and My Reservations

  • Contributed to building Loyalty Program and Home 2.0

  • Contributed to building Design System

Vingle

UI/UX Designer
2012.07 - 2016.03

Conducted UX and visual design for interest-based global community platform, Vingle as an initial member.

Main Projects:

  • Led design of major renewals starting from Vingle 1.0 to 3.0

  • Contributed to design of Card Editor, Messaging System, Community, Feed, User Page, Collections, and vertical apps

  • Responsible for designing Brand Identity

💡 Skill Sets

Design

Experience Design, Interaction Design, Visual Design, Prototyping, Wireframing, User Research, Design System

Tools

Figma, Sketch, Photoshop, Illustrator, Indesign, InVision, Protopie, Principle, HTML/CSS, Google Analytics, Redash